For some reason all the talk about personal brand makes me icky and uncomfortable, but why should it? If we have a genuine interest in something and believe it will make a difference in the world why shouldn’t we be known for that? Let us
Original ideas haven't been done before, therefore the outcome is uncertain. Humans do not like uncertainty. Unfortunately if we are going to explore new ways of doing things we have to get comfortable with uncertainty. We need to get better at celebrating the effort.